The Origin Story

About AuraTea

Auratea was founded from the founder’s first-hand experience in the beverage industry for over five years.

We specialize in beverage ingredients, including tea, coffee, and instant coffee and tea. Having worked closely with companies, retail shops, café, and beverage businesses, we have a deep understanding of real market needs covering front-of-house operations, cost structures, quality control, and practical ingredient applications.

Our team

Our team’s expertise spans the entire value chain, from logistics, regulatory and standard documentation, import processes, and product formulation, to retail operations and beverage business management. This comprehensive experience allows us to see the full picture of raw materials, from upstream sourcing to downstream utilization.

In addition

we maintain strong networks and partnerships with trusted international suppliers, while placing equal importance on collaborating with local farmers in Thailand. Through these partnerships, we aim to develop Thai tea to meet international quality standards and contribute to the sustainable improvement of Thai farmers’ livelihoods.

" We believe true growth comes from growing together. "

Auratea is ready to be a trusted partner, working alongside our clients to drive stable and sustainable long-term business growth.

VISION

Connecting quality raw materials for the beverage industry from Thailand and around the world to global beverage markets, while creating sustainable value with Thai farmers and our trusted partner network.

MISSION

Sourcing and supplying good quality ingredients for the beverage industry in accordance with international standards. We work closely with Thai farmers and a global partner network to deliver practical, application-driven solutions, supporting our customers’ sustainable growth.